The #1 Toaster: A Viral Sensation with Quiet Luxury Appeal

If your toaster takes up more counter space than it should, you’re not alone. Thousands of home cooks told us they were tired of bulky appliances. What they wanted was a sleek, compact toaster that works hard and fits anywhere.

Enter the bella® 2-Slice Slim Toaster. Stylish, space-saving, and recently featured by BuzzFeed, it’s quickly becoming a must-have for modern kitchens. It’s also the toaster making waves on TikTok, proving that even an everyday appliance can become a cultural sensation.

Designed From Real Customer Feedback

We didn’t guess what home cooks wanted — we asked. Thousands of consumers helped us shape the features of this space-saving toaster, from the slim profile to the simplified controls. The result? A toaster that saves up to 50% more space compared to traditional toasters*, without cutting corners.

Built to Fit Anywhere

At just 3.5 inches wide, this slim toaster was built to fit in tight spaces — ideal for apartments, dorm rooms, or anyone short on counter space. It’s part of our Fits-anywhere™ kitchenware collection, which means it’s designed to save space without sacrificing performance.

As BuzzFeed said:

“This skinny toaster can squeeze into small places where other appliances won’t fit.”

A Stylish Toaster You’ll Want to Keep Out

Function meets form with the bella 2-Slice Slim Toaster. With smooth curves, a matte finish, and a choice of modern colors, this small toaster compliments any kitchen décor and looks just as good on the counter as it does in your cabinet.

Perfect for Sourdough Breads

Not all toasters can handle the hearty slices you love. The bella 2-Slice Slim Toaster was designed with a 10-inch extra-long slot — perfect for artisanal sourdough, rustic bakery breads, or even a split bagel. Whether it’s a thick crust or a wide slice, this toaster ensures even toasting every time. Paired with 6 customizable browning settings, it’s built to deliver your perfect crunch.

Going Viral on TikTok

Our toaster is popping off on TikTok, and not just in the kitchen. Creator-led content has snowballed into a viral wave of shares and saves. A simple everyday product has become a cultural moment. When the story feels authentic, even a toaster can spark the kind of momentum that makes people stop, watch, and join in.

Authentic, creator-led storytelling drove the biggest waves of engagement. One piece of user-generated content set off a burst of reach and interaction that carried across platforms. Even outside those viral spikes, community-driven spaces kept delivering meaningful visibility and connection.

The result is an organic reach of nearly 4 million and growing. It proves that the right story, told in the right way, can cut through and create impact far beyond consistent posting alone.

Shop the Best Toaster for Small Kitchens

You can buy the bella® 2-Slice Slim Toaster here.

If you're looking for the best toaster for small kitchens, you've just found it. Small footprint. Big performance. Buzz-worthy design.

*Compared to prior bella toasters