Demi Lovato. Together with bella.

Whether you’re newer to cooking (like Demi Lovato) or a seasoned home cook,  we believe your kitchenware should be simple and easy to use. Never fussy, never complicated,  yet rich with innovation that breaks the mold.  

“I like to believe I’m in my Martha Stewart era, and when I came across bella, I wasn’t intimidated by the products. They’re easy-to-use, the colors are fun and different (the Surf color is my favorite), and I just knew these were the kitchen products I wanted to use every day.” – Demi  

‘Fits anywhere. Even there.’ –our brand campaign featuring Demi Lovato – brings this message of simplicity to life with a whimsical film about space-saving kitchenware that literally fits anywhere. We imagine what it would be like to take bella to out-of-these-world places, from a submarine to outer space.  

Because, after all, bella products enable a mindset where inspiration and imagination thrive. A flow state that we like to call cooking. And the easier we make our products to use (and store) the easier it is for everyone to get there.  

Click here to watch the film.