bella Fits-anywhere™ kitchenware
Countertop essentials made for real life.
Fits your space. Powers through mealtime.
FAQs
We are bella. We are a housewares brand that brings innovation into the heart of the home—the kitchen. We believe in solving problems with breakthrough solutions. Our products deliver quality and high design at affordable prices, making them accessible for all.
A first-of-its-kind kitchenware system designed to save up to 50% more space when compared to prior similar bella items. Each product is designed to deliver on capacity and performance, and save space whether stored on the countertop or in a cabinet.
bella is available at the following major retailers nationwide: Amazon, Target, Walmart, Costco, Macy's, JCPenny, Kroger, Fred Meyer, Best Buy & more
Our EverGood™ Ceramic Nonstick Coating is made without PFAS, PFOA, PTFE, lead and cadmium so you can cook with peace of mind. All our cookware and applicable appliances have this coating. It has a slick surface so food glides off easily, wipes clean fast and is dishwasher safe. It is also oven safe, durable and delivers superior heat retention and performance.