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Fits-anywhere™
EverGood™
Family Sized
Premium Performance
bella Fits-anywhere™ kitchenware
Countertop essentials made for real life.
New
Fits your space. Powers through mealtime.
bella introduces fits-anywhere™ kitchenware to declutter kitchens
After 22+ years, kitchenware powerhouse, Made by Gather, debuts bella®, created to solve the consumer need for more simple and organized kitchens. Timed to the launch, bella also announces a 360-degree media campaign, featuring their first brand partner, Grammy nominated recording artist, Demi Lovato.
The bella story
When we started visiting kitchens and hosting focus groups, we realized the one thing most people have in common: they want their kitchenware to do more, with less.
Demi Lovato. Together with bella.
Whether you’re newer to cooking (like Demi Lovato) or a seasoned home cook, we believe your kitchenware should be simple and easy to use. Never fussy, never complicated, yet rich with innovation that breaks the mold.
bella debuts new brand identity
Created based on feedback from more than 5,000 consumers, Bella’s hero assortment is the Fits-Anywhere kitchenware system. The company characterized it as a fresh take on kitchenware that brings high design and performance to every space. The new Bella line will roll out this fall in stores and online across most mass retailers.
FAQs
We are bella. We are a housewares brand that brings innovation into the heart of the home—the kitchen. We believe in solving problems with breakthrough solutions. Our products deliver quality and high design at affordable prices, making them accessible for all.
A first-of-its-kind kitchenware system designed to save up to 50% more space when compared to prior similar bella items. Each product is designed to deliver on capacity and performance, and save space whether stored on the countertop or in a cabinet.
bella is available at the following major retailers nationwide: Amazon, Target, Walmart, Costco, Macy's, JCPenny, Kroger, Fred Meyer, Best Buy & more
Our EverGood™ Ceramic Nonstick Coating is made without PFAS, PFOA, PTFE, lead and cadmium so you can cook with peace of mind. All our cookware and applicable appliances have this coating. It has a slick surface so food glides off easily, wipes clean fast and is dishwasher safe. It is also oven safe, durable and delivers superior heat retention and performance.